ABOUT US
When you love doing something and you do it well, everything becomes simple
Masha Churkin
At 20, she launched her first collection
Masha's family got into the jewelry business even before she was born. when she turned 20,
she released her first jewelry collection and since 2017 she’s been developing her own brand PROSTO. Masha went from bijouterie
to precious stones and metals and opened her own offline store in Moscow.
Masha's family got into the jewelry business even before she was born. when she turned 20,
she released her first jewelry collection and since 2017 she’s been developing her own brand PROSTO. Masha went from
bijouterie to precious stones and metals and opened her own offline store in Moscow.
Masha's family got into the jewelry business even before she was born. when she turned 20,
she released her first jewelry collection and since 2017 she’s been developing her own brand PROSTO. Masha went from bijouterie
to precious stones and metals and opened her own offline store in Moscow.
Masha's family got into the jewelry business even before she was born. when she turned 20,
she released her first jewelry collection and since 2017 she’s been developing her own brand
PROSTO. Masha went from bijouterie to precious stones and metals and opened
her own offline store in Moscow.
Masha's family got into the jewelry business even before
she was born. when she turned 20,
she was born. when she turned 20,
she released her first jewelry collection and since 2017 she’s
been developing her own brand PROSTO. Masha went from
been developing her own brand PROSTO. Masha went from
bijouterie to precious stones and metals and opened her own offline store in Moscow.
Masha's family got into the jewelry business even before she was born.
when she turned 20, she released her first jewelry collection and since 2017 she’s been developing her own brand
PROSTO. Masha went from bijouterie to precious stones and metals and opened her own offline store in Moscow.
Vicky Stevovich
Because creating jewelry is an art!
Vicky, creative and social media manager
of PROSTO. Her organization skills and passion for artand everything new
sparked her interest in the project. She
grew up in a Russian-Serbian bilingual
family. Lived in Moscow where she graduated from Law School, and in
London did Masters in Event Management.
In her free time from work, she writes
songs and you can listen to her on all platforms under the name V.Harver.
of PROSTO. Her organization skills and passion for artand everything new
sparked her interest in the project. She
grew up in a Russian-Serbian bilingual
family. Lived in Moscow where she graduated from Law School, and in
London did Masters in Event Management.
In her free time from work, she writes
songs and you can listen to her on all platforms under the name V.Harver.
Vicky, creative and social media manager of PROSTO. Her organization skills and passion for art
and everything new sparked her interest in the project. She
grew up in a Russian-Serbian bilingual family. Lived in Moscow
grew up in a Russian-Serbian bilingual family. Lived in Moscow
where she graduated from Law School, and in London did
Masters in Event Management. In her free time from work,
Masters in Event Management. In her free time from work,
she writes songs and you can listen to her
on all platforms under the name V.Harver.
on all platforms under the name V.Harver.
Vicky, creative and social media manager of PROSTO. Her organization skills and passion for art
and everything new sparked her interest in the project. She grew up in a Russian-Serbian
bilingual family. Lived in Moscow where she graduated from Law School, and in London
did Masters in Event Management. In her free time from work, she writes songs
and you can listen to her on all platforms under the name V.Harver.
Vicky, creative and social media manager of PROSTO. Her organization skills and passion for art
and everything new sparked her interest in the project. She grew up in a Russian-Serbian bilingual family. Lived in Moscow where
she graduated from Law School, and in London did Masters in Event Management. In her free time from work, she writes songs and
you can listen to her on all platforms under the name V.Harver.
Vicky, creative and social media manager of PROSTO. Her organization skills and passion for art
and everything new sparked her interest in the project. She grew up in a Russian-Serbian bilingual family. Lived in Moscow
where she graduated from Law School, and in London did Masters in Event Management. In her free time from work,
she writes songs and you can listen to her on all platforms under the name V.Harver.
Vicky, creative and social media manager of PROSTO. Her organization skills and
passion for art and everything new sparked her interest in the project. She grew up in a Russian-Serbian bilingual family. Lived in Moscow where
she graduated from Law School, and in London did Masters in Event Management. In her free time from work, she writes songs and
you can listen to her on all platforms under the name V.Harver.
PROSTO
Expanding horizons
Masha and Vicky met in Belgrade and are now working on PROSTO here, applying their past experience in a new setting.
They know how important it is not to be afraid to experiment and just have fun. Inspired by Belgrade's charm, they craft stunning collections.
That is why PROSTO includes not only basic items, but also collections with micro-diamonds, horse rings, circus rings, colored figures, pen cups pendants, as well as colorful works by designers. At the same time, you can order a unique jewelry of any complexity.
Production
family
traditions of jewelry
traditions of
jewelry
traditions
of jewelry
art
Drawing inspiration from the rich history and natural landscapes of the Urals, Maria’s father established his own jewelry workshop. He honed his skills and expertise to create bespoke pieces that celebrated the region's cultural heritage and showcased its breathtaking scenery in every intricate detail.
With meticulous attention to detail and a passion for storytelling through his craft, he embarked on his journey as a jeweler, aiming to infuse each piece with the essence of the Urals, creating not just jewelry, but cherished artifacts that would endure through generations.
With dedication and meticulous attention to detail, he honed his skills, crafting exquisite pieces that soon gained recognition for their exceptional quality and unique design. Today, his jewelry atelier stands as a testament to his unwavering commitment to excellence and his enduring love for the art of jewelry making
Our history
Inspired by the hometown
While studying in London, I was inspired by the
principles of constructivism, which sparked the idea of creating accessories infused with this artistic movement.
While studying in London,
I was inspired by the principles of constructivism, which sparked the idea of creating accessories infused with this artistic movement.
In a class focused on drawing inspiration from art and our surroundings, I realized the potential of combining research with visual imagery. Despite being surrounded by the vibrant energy of London, I felt compelled to weave the narrative of my hometown, Ekaterinburg, into my work. In Ekaterinburg, everyday life intersects with the legacy of constructivist architecture.
But yet these iconic landmarks often go unnoticed amidst the city's bustling streets. Notably, landmarks like Ekaterinburg’s Iset Hotel and White Tower stand as silent witnesses to the city's history, though their significance remains underappreciated. Through my jewelry designs, I aim to celebrate Ekaterinburg's rich history and architectural heritage, shedding light on its overlooked treasures.
Our collections
The creation of the Giperbasic collection was a journey of exploration and innovation, where PROSTO sought to redefine the essence of modern minimalism. Inspired by the concept of hyperminimalism, each piece in the collection embodies a harmonious balance of simplicity and sophistication. Through meticulous attention to form and texture, the Giperbasic collection captures the essence of understated elegance, offering timeless pieces that elevate everyday style with effortless grace.
The creation of the Giperbasic collection was a journey of exploration and innovation, where PROSTO sought to redefine the essence of modern minimalism. Inspired by the concept of hyperminimalism, each piece in the collection embodies a harmonious balance of simplicity and sophistication. Through meticulous attention to form and texture, the Giperbasic collection captures the essence of understated elegance, offering timeless pieces that elevate everyday style with effortless grace.
The creation of the Giperbasic collection was a journey of exploration and innovation, where PROSTO sought to redefine the essence of modern minimalism. Inspired by the concept of hyperminimalism, each piece in the collection embodies a harmonious balance of simplicity and sophistication. Through meticulous attention to form and texture, the Giperbasic collection captures the essence of understated elegance, offering timeless pieces that elevate everyday style with effortless grace.
The creation of the Giperbasic collection was a journey of exploration and innovation, where PROSTO sought to redefine the essence of modern minimalism. Inspired by the concept of hyperminimalism, each piece in the collection embodies a harmonious balance of simplicity and sophistication. Through meticulous attention to form and texture, the Giperbasic collection captures the essence of understated elegance, offering timeless pieces that elevate everyday style with effortless grace.
The creation of the Giperbasic collection was a journey of exploration and innovation, where PROSTO sought to redefine the essence of modern minimalism. Inspired by the concept of hyperminimalism, each piece in the collection embodies a harmonious balance of simplicity and sophistication. Through meticulous attention to form and texture, the Giperbasic collection captures the essence of understated elegance, offering timeless pieces that elevate everyday style with effortless grace.
2023
Chess
2022
Colors
2021
Giperbasic
2019
Microdiamonds
2020
Words
Touch
our
aesthetics
Touch
our
aesthetics
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